
Building the Next Generation of Community Entrepreneurs
iCare Foundation is developing a Business Coaching & Entrepreneurship program to serve aspiring and early-stage entrepreneurs in Greater Tampa Bay — with a particular focus on residents from underserved communities who have the ideas, the drive, and the work ethic to build successful businesses but lack access to the coaching, networks, and capital strategies that turn vision into viability.
Small business ownership is one of the most powerful pathways to generational wealth in the Two-Generation (2Gen) framework — a thriving business creates income, assets, and community investment that benefits both the owner and their children. Our program will provide structured coaching, peer networks, and practical business education designed specifically for entrepreneurs who have not had access to these resources before.
Entrepreneurship in Underserved Communities Needs Infrastructure
Greater Tampa Bay has one of the fastest-growing small business ecosystems in the country — but that growth is not equally distributed. Black, Hispanic, and low-income entrepreneurs face a persistent access gap: less access to capital, less access to professional networks, less access to the business education that turns a good idea into a sustainable enterprise. The result is a region where entrepreneurial potential in underserved communities goes largely unrealized.
iCare's Business Coaching program addresses the infrastructure gap — not by lowering the bar, but by building the support structure that allows talented entrepreneurs to clear it. When businesses in underserved communities succeed, they create jobs, build community wealth, and demonstrate to the next generation that economic independence is possible.
Why Funders Prioritize Small Business Development
The SBA's Community Advantage and Microloan programs, the U.S. Treasury CDFI Fund, JPMorgan Chase's Small Business Forward initiative, and the Ewing Marion Kauffman Foundation all fund entrepreneurship programs in underserved communities. Greater Tampa Bay's documented minority business development gap makes this a highly competitive grant opportunity for an established community organization like iCare.

How the Business Coaching Program Will Work
Business Planning & Strategy
Participants will develop real business plans — market analysis, revenue models, operational structure, and financial projections — guided by experienced business coaches who understand both the technical requirements of a fundable plan and the practical realities of launching in Greater Tampa Bay.
Financial Management & Capital Access
Many small business owners never learn how to read a P&L, separate business and personal finances, or build the credit profile needed to access capital. Our program addresses this directly — teaching practical financial management and connecting entrepreneurs to SBA programs, CDFIs, and local funding sources.
Peer Entrepreneur Network
Participants will be connected to a cohort of peer entrepreneurs and a broader network of established business owners, investors, and community partners — because in business, who you know is as important as what you know, and underserved entrepreneurs rarely have access to those networks by default.
Marketing, Sales & Customer Acquisition
Sustainable businesses require consistent customer acquisition. Our coaching will cover practical marketing strategy, digital presence, sales fundamentals, and community-based business development — giving participants the tools to build a customer base that sustains long-term growth.
What Research Shows Business Coaching Achieves
Sources: U.S. Small Business Administration, SBDC National Network, Opportunity Finance Network
Higher 5-year survival rate for businesses with formal coaching vs. without
SBA
of SBDC clients report revenue increase within 12 months of coaching
SBDC National
Higher loan approval rate for entrepreneurs with a structured business plan
Opportunity Finance Network
Average economic impact per 10 businesses sustained in local communities
SBA Economic Research
Three Ways to Make This Program a Reality
Fund the Program
Your donation funds business coaches, curriculum development, and the peer network infrastructure needed to launch this program and serve entrepreneurs across Greater Tampa Bay.
Donate NowBecome a Business Partner
Established businesses and corporations can partner with iCare to provide mentors, offer procurement opportunities for program graduates, or sponsor cohorts of aspiring entrepreneurs.
Explore PartnershipsVolunteer as a Coach
Experienced business owners, executives, accountants, and marketing professionals can volunteer as business coaches or workshop facilitators — investing their expertise in the next generation of community entrepreneurs.
Get InvolvedHelp Us Build Greater Tampa Bay's Next Generation of Entrepreneurs
The talent is here. The drive is here. What is missing is the coaching, the networks, and the structured support that turns entrepreneurial potential into community-building businesses. Help iCare Foundation provide it.
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